I built my 20-year career climbing the ranks of startup and corporate creative marketing: from copywriting to graphic and web design, rebranding to multi-channel marketing, and eventually into corporate brand and marketing leadership.
In parallel, I have long held a personal interest in the evolution of the clean beauty industry, and have been a passionate advocate for world-changing beauty brands in my personal life.
Following the thread of this passion, I enrolled beauty school in my free time to earn an aesthetician license so that I could practice as a makeup artist.
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Now, equipped with more than seven years of hands-on experience in makeup artistry, my perspective merges my marketing acumen with an up-close understanding of the beauty landscape. My immersion in both realms positions me uniquely to connect with your audience, as I engage with them directly, understanding their preferences, pains, and aspirations firsthand.
Let's talk about how I can be your beauty CMO pro, leveraging my dual expertise and insights to elevate your brand's visibility and create raving fans.
I provide strategic marketing services for your independent beauty brand. Your mission is my passion, your success is my mission.
Fractional CMO services for every part of your brand's metamorphosis
Marketing Strategy
Your business goals are unique. I will help you craft a marketing strategy that allows you to focus your resources where they will bring the highest return, in alignment with your priorities.
Brand Positioning
What makes you, you? In a crowded field of beautiful brands, how will you attract your most ardent advocates? I'll help you understand the competitive landscape and find opportunities to draw them in, like moths to a flame.
Integrated Marketing Campaigns
It all works when it all works together. Modern marketing is about strategic coordination across multiple channels, and yet not all channels are created equal. I help you plan and execute integrated campaigns in the channels that speak to your brand's audience.
Digital Marketing
SEO, SEM, email, and social media can be an overwhelming time sink when you're a founder, CEO, and adult with other human interests and responsibilities. You don't need to be an expert, you just need to hire one.